777mx Privacy Policy

This Privacy Policy ("Policy") describes how 777mx, operating via the domain https://777mx.cam ("Platform", "We", "Us", "Our"), collects, processes, stores and protects personal data relating to users ("You", "User", "Player") of the Platform.

We are committed to handling your personal data with care, transparency and in accordance with applicable data protection legislation. By registering an Account, accessing the Platform or otherwise engaging with our services, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.

This Policy should be read in conjunction with our Terms & Conditions and Responsible Gambling Policy.

For the purposes of this Privacy Policy, the following terms have the meanings set out below:

• "Personal Data" means any information that identifies or could reasonably be used to identify a living individual, directly or indirectly.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure or deletion.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data — in this context, the Operator of the 777mx Platform.
• "Data Processor" means any third party that processes Personal Data on behalf of the Data Controller.
• "Account" means a registered user account on the 777mx Platform.
• "KYC" means Know Your Customer — identity and document verification procedures.
• "AML" means Anti-Money Laundering — financial crime prevention controls.
• "Cookies" means small text files placed on your device by the Platform to enable functionality, analytics and personalisation.
• "Consent" means a freely given, specific, informed and unambiguous indication of agreement to the processing of Personal Data.

777mx collects Personal Data in several categories, depending on how you interact with the Platform. The categories and examples of data collected are set out below:

• Full name, date of birth, email address, username and password (stored in hashed form).
• Residential address and phone number (collected during KYC or account setup).
• Country of residence and, where relevant, city (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar).
• Account preferences and communication settings.

• Government-issued identity documents such as Pakistani CNIC, passport or other accepted photo ID.
• Proof of address documents (e.g., utility bills, bank statements).
• Proof of payment method where required.
• Selfie or liveness check images where identity verification requires them.

• Deposit and withdrawal amounts, transaction dates and reference numbers.
• Payment method identifiers (e.g., masked card numbers, wallet IDs).
• Transaction history and account balance movements.

• Bets placed, games played, wagering amounts, results and session duration.
• Sports betting selections, markets accessed and odds accepted.
• Use of responsible gambling tools including limit settings and self-exclusion status.

• IP address, browser type and version, operating system, device type.
• Clickstream data, pages visited and time spent on the Platform.
• Cookie identifiers and session tokens.
• Login timestamps and access logs.

• Content of support requests, live chat transcripts and emails sent to or from the Platform.
• Feedback submissions, survey responses and complaint records.

We collect Personal Data through the following means:

• Directly from you — when you register an Account, complete KYC verification, make a deposit or withdrawal, contact support, or respond to communications.
• Automatically — through cookies, server logs and similar tracking technologies when you browse or use the Platform.
• From third parties — including identity verification service providers, fraud detection partners, payment processors and, where applicable, publicly available data sources used for AML screening.
• Through your device — technical data collected when your browser or app communicates with our servers.

We process Personal Data only for specified, explicit and legitimate purposes. The primary purposes for which we process your data are as follows:

We do not use your Personal Data for purposes incompatible with those listed above without first obtaining your explicit consent or establishing a lawful basis for such further processing.

Where applicable data protection law requires a legal basis for processing Personal Data, we rely on the following:

• Contractual necessity: Processing required to fulfil your Account registration, manage your Account, process financial transactions and deliver gaming and betting services as agreed under our Terms & Conditions.
• Legal obligation: Processing required to comply with KYC, AML and other applicable regulatory obligations, including identity verification, transaction monitoring and record-keeping requirements.
• Legitimate interests: Processing carried out in pursuit of our legitimate business interests, including fraud prevention, platform security, responsible gambling enforcement and service improvement, where these interests are not overridden by your rights and interests.
• Consent: Processing carried out on the basis of your freely given consent, including sending marketing communications and placing non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777mx does not sell your Personal Data to third parties. We may share Personal Data in the following limited circumstances:

• Service Providers (Data Processors): Third parties engaged by us to provide services in connection with the Platform, including KYC/identity verification providers, payment processors, hosting and infrastructure providers, fraud detection partners, customer support tools and analytics providers. All such parties are contractually bound to process your data only on our instructions and in accordance with applicable data protection standards.
• Game & Sports Data Providers: Generic third-party studios and data feed providers whose software or services power games and sports markets on the Platform. These providers receive technical session data required to deliver their services.
• Legal and Regulatory Authorities: Where required by applicable law, court order or lawful request from a competent authority, including in connection with AML reporting obligations.
• Business Transfers: In the event of a merger, acquisition, asset sale or restructuring of the Operator's business, Personal Data may be transferred to the relevant successor entity, subject to the same privacy protections.

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, including for compliance with legal, regulatory and reporting obligations. General retention guidelines are as follows:

• Account and registration data: Retained for the duration of your Account and for a period of no less than five (5) years following Account closure, in accordance with AML record-keeping requirements.
• KYC documentation: Retained for the duration of the Account plus a minimum of five (5) years, or such longer period as may be required by applicable regulatory obligations.
• Financial transaction records: Retained for a minimum of five (5) years following the date of the transaction.
• Gameplay and betting records: Retained for the duration of the Account plus a reasonable period for dispute resolution and compliance purposes.
• Technical and device data: Retained for a shorter period consistent with security monitoring and analytics purposes, typically no more than two (2) years unless extended by a lawful basis.
• Communications data: Retained for the duration of your Account and for a period thereafter sufficient to address any outstanding complaints or legal claims.

Upon expiry of the applicable retention period, Personal Data is either securely deleted or anonymised so that it can no longer be used to identify you.

777mx uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session cookies that keep you logged in and security tokens that protect against cross-site request forgery. These cannot be disabled without affecting Platform functionality.
• Performance & Analytics Cookies: Collect anonymised data about how users interact with the Platform, including pages visited and error messages. Used to improve the Platform's performance and usability.
• Functional Cookies: Remember your preferences, language selection and account settings to provide a more personalised experience.
• Marketing Cookies (where consented): Used to deliver relevant promotional content. Only placed with your consent. You may withdraw consent at any time by adjusting your cookie settings.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect Platform functionality. A cookie consent banner is displayed on your first visit to the Platform where required by applicable law.

Depending on applicable data protection law, you may have certain rights in relation to your Personal Data. These rights are detailed in the Your Rights section below. To exercise any of these rights, please contact us using the details in Section 16.

We will respond to all valid requests within a reasonable timeframe. In some cases, we may need to verify your identity before processing a request. Certain rights may be limited by our legal obligations — for example, we cannot delete data that we are legally required to retain for AML or regulatory purposes.

777mx implements technical and organisational security measures appropriate to the risk level of the data we process. These measures include:

• Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and the Platform.
• Hashed password storage — your password is never stored in plain text.
• Access controls limiting Personal Data access to authorised personnel with a legitimate operational need.
• Regular security assessments and monitoring of Platform infrastructure.
• Incident response procedures for identifying, containing and reporting data security events.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and relevant authorities in accordance with applicable legal obligations and within legally prescribed timeframes.

The Platform may reference or integrate third-party services, including game studios, sports data feeds and payment processors. Each of these third parties has its own privacy policy and data practices. 777mx is not responsible for the privacy practices of any third party.

Where third-party services are integrated directly into the Platform (such as live dealer software or sports odds feeds), those providers may collect limited technical data as part of service delivery. Such integrations are governed by data processing agreements that require third parties to process data only in accordance with our instructions.

The 777mx Platform is strictly for adults aged 18 or over, or the higher minimum age required by the relevant operator/license jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18.

Age verification is conducted during the KYC process. If we become aware that a minor has registered an Account or provided Personal Data through the Platform, we will:

• Immediately suspend the Account.
• Delete or anonymise the Personal Data associated with that Account to the extent possible.
• Void any winnings or balances associated with the Account.
• Return deposits to the original payment source where technically and legally possible.

If you believe a minor has accessed the Platform or provided Personal Data to us, please contact support immediately using the details in Section 16.

The Personal Data we collect may be transferred to and processed in countries outside of Pakistan, including countries where the Operator's servers, infrastructure and Data Processors are located. These countries may have different data protection laws to those in Pakistan.

Where Personal Data is transferred internationally, we apply appropriate safeguards to ensure that your data is protected to a standard consistent with this Policy. Such safeguards may include:

• Contractual clauses imposing data protection obligations on the recipient entity.
• Processing only by entities in jurisdictions recognised as providing an adequate level of data protection.
• Binding internal data transfer policies where data is transferred within the Operator's corporate group.

By using the Platform, you acknowledge that your Personal Data may be transferred and processed internationally as described above.

We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or Platform functionality. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users by email or via a prominent notice on the Platform.

Your continued use of the Platform following any update to this Policy constitutes your acceptance of the revised Policy. We encourage you to review this page periodically to stay informed of how we handle your Personal Data.

If you do not accept a revised Privacy Policy, you should cease using the Platform and contact us to request Account closure.

For any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the 777mx support team through the following channels:

We will respond to all privacy-related requests within a reasonable timeframe. Complex requests relating to data deletion, rectification or access may require identity verification before we can proceed. Support is available in English; Urdu assistance may be available on selected channels — please indicate your preference when making contact.